The "Saturday Night Live" alum is in New Orleans filming the Warner Bros.-backed political comedy "Dog Fight," about two rival Congressional candidates.
Zach Galifianakis and current "SNL" cast member Jason Sudeikis also co-star in "Dog Fight," which started production in New Orleans on Nov. 17 and is scheduled to continue filming through late January, with an eye toward an August 2012 release.
“He promised us that he will be a very enthusiastic Bacchus 44,” said Bacchus executive director Owen Brennan III. “He loves the city and told us he is determined to eat his way through New Orleans during his stay here.
"We are proud that he is going to be our king and predict that before the parade is over, New Orleans will love Will Ferrell.”
Ferrell joins the long line of funnymen who have reigned as Bacchus over the years, including Bob Hope, Billy Crystal, Drew Carey and Dom DeLuise.